Aundray Jackson is the driving force behind Magic Mountain Goat Coffee, a company born from a deep passion for exceptional coffee and a commitment to quality. Based in the heart of Maine, Aundray’s brand is a testament to his entrepreneurial spirit and dedication to delivering bold, flavorful coffee that stands out in a crowded market. His mission isn’t just about selling coffee; it’s about creating an experience that brings people together over a perfectly brewed cup.

Magic Mountain Goat Coffee reflects Aundray’s vision of combining top-notch beans with meticulous craftsmanship to deliver a product that coffee lovers can rely on. Beyond the beans, Aundray is a champion of fostering connections and building a sense of community around his brand. Whether through his personal touch in customer service or his emphasis on ethical sourcing, Aundray’s approach elevates his company as more than just a business—it’s a labor of love that continues to brew success one cup at a time.

Which Do You Prefer

Chris:
Welcome, everyone, to another episode of Coffee on the Couch. I’m your host, Chris, and today we’re diving into the fascinating world of Magic Mountain Goat Coffee with none other than Andre Jackson himself.

Andre is the driving force behind this mission-driven coffee company that’s shaking up the industry by blending incredible flavors, sustainable practices, and a deep commitment to the community. Today’s conversation promises to be both inspiring and enlightening as we get a peek into the vision, values, and journey that brought Magic Mountain Goat Coffee to life.

So grab a mug, settle in, and let’s get started. Welcome, Andre!

Andre:
Thank you. I’m glad to be here.

Chris:
Yeah, good to have you here! So, hey, you’re welcome.

Andre, I believe we got connected on Alignable, and we were talking about that a little bit before we started recording. If I remember right, we had a few issues trying to schedule this, right? First, I had an issue, then you were out of the country…

Andre:
Right, right.

Chris:
So I’m glad we were able to get it going.

Andre:
Yeah, for sure. It’s been about a month and a half, but we got it together—we’re here now.

Chris:
Yep, yep. That’s good stuff.

You know, it’s funny—this might sound a little blasphemous, but the coffee I’m drinking right now is actually from a company called Fight Coffee. I don’t know if you’ve ever heard of them?

Andre:
No, I’ve never heard of them.

Chris:
Oh, okay. Yeah, I’ve worked with them a little bit. But I’m really interested to hear about your process with Magic Mountain Goat Coffee as we get into the interview. At some point, I’m sure we’ll be talking about the unique and interesting methods you have for your coffee beans and all that.
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Chris:
So this is kind of a follow-up question to what you were just talking about. For both my sake and the viewers’ sake, what do you usually value your cinnamon coffee at? What can one expect in terms of size and price?

Andre:
Basically, I want to give you the most bang for your buck. I don’t want you to feel cheated. I want you to get every bit of coffee you can for your money because you work hard every day, and you’re already taxed on everything. I don’t want to overcharge.

Some people tell me I’m crazy. They say I could be selling it for $35 a bag. But I don’t want to be that person who takes your money. I want to give you a good quality product with quantity.

So what I do is this: I offer you 500 grams of coffee—that’s about 17.5 ounces. It gives you 50 cups of coffee for $21.95. When you break it down, that’s roughly 47 cents a cup of coffee. And each cup uses 10 grams.

Chris:
Yeah, that’s really good.

Andre:
Right? So 10 grams per cup means 500 grams gives you about 50 cups.

Chris:
For sure. That’s great value.

Andre:
And there’s something to be said about the benefits alone. I also offer regular coffee that I roast to your preference.

Chris:
Nice!

Andre:
If you want white coffee—now, a lot of people don’t know what that is. Some people call it blonde, but it’s not the kind of blonde you think of when you add creamer. This is pure white coffee. It actually tastes more like tea and has a nutty aroma.

I also roast light, medium, and dark coffee. Whatever you prefer, I roast it fresh for you.

Chris:
That’s impressive.

Andre:
Thanks! I do everything—roasting, importing, even going directly to the farm to source the beans.

Chris:
That’s amazing.

Andre:
Yeah, and the farm I work with is really unique. It’s sacred land, actually—indigenous land protected by the government. My farmer owns it, but there are strict rules: no killing animals, no cutting down trees, and no chemicals on the ground.

When you’re drinking my coffee, you won’t feel that jittery sensation that makes you want to stop drinking coffee. You’ll get exactly what you need.

The lighter the roast, the more caffeine it contains, so it’s perfect for keeping you awake and alert.

Chris:
That’s really good stuff.

Andre:
Good stuff indeed.

Chris:
All right.