Businesses Supporting Community Nonprofits

Businesses Supporting Community Nonprofits

I have been in business for what seems like my whole life. Over the years, I have seen the power of business in its ability to improve a community. 

Many years ago, I was connected with a business in my neighborhood. They asked each employee to dedicate one day a month to volunteer in local nonprofits. And they paid them to do this just as if they were working!

Hands in the air

A few years ago, I was getting a cup of coffee, and I was wearing my jacket for PN4UINC. A man was reading my jacket and came over to talk to me about the organization. We set up a time to sit down. Over time he became a supporter and advertiser.

That man is Gil Oriol, owner and partner, with Guyer & Son Roofing in Marlborough, New Hampshire.

Over the years, he and I have sat down and talked about making our communities a better place with our businesses.

A few months ago, he came to me with an idea of an initiative he wanted to develop.

He called it “Growth By Giving.” It is not a nonprofit or a business but a mission to encourage Business Owners to give back to their community’s nonprofits through donations, volunteering, and advocacy.

A few weeks ago, he launched it. 

Gil said, “There is no reason to re-create the wheel because most of our communities have incredible non-profits being guided by amazing people.”

When businesses decide to support community nonprofits, they create a positive impact that benefits both the community and the business itself. By contributing resources—whether financial, volunteer time, or in-kind donations—businesses help nonprofits carry out their missions more effectively, addressing local needs such as education, healthcare, social services, or environmental conservation. This support can lead to tangible improvements in the quality of life for community members, fostering stronger, more resilient neighborhoods.

In addition, businesses that engage with nonprofits often experience enhanced reputations and brand loyalty. Consumers today increasingly prefer companies that demonstrate social responsibility and community involvement. Supporting local nonprofits builds goodwill, strengthens customer relationships, and differentiates businesses from competitors. Employees also tend to feel a greater sense of pride and satisfaction working for a company that contributes to social causes, which can boost morale and retention. Overall, these partnerships create a win-win scenario: communities benefit from vital resources, and businesses gain trust, engagement, and positive visibility.

Each business chooses what nonprofit or nonprofits they would like to be involved within your community.

The Power of Business-Nonprofit Partnerships: How Supporting Community Nonprofits Benefits Everyone

Good businesses changing the world

In today’s socially conscious world, businesses are recognizing the value of giving back to their communities. One of the most effective ways to do this is by supporting local nonprofits, whose missions align with addressing pressing community needs. Whether through financial contributions, in-kind donations, or volunteer efforts, businesses that partner with nonprofits create a powerful ripple effect that benefits not only the community but also the business itself.

When a business decides to support a community nonprofit, it contributes to real, tangible improvements in local quality of life. Nonprofits often focus on critical areas such as education, healthcare, environmental sustainability, or social services. By providing these organizations with essential resources, businesses help them extend their reach and impact. For example, a financial donation could fund a nonprofit’s youth education program, providing after-school tutoring or mentorship opportunities for underserved children. In-kind donations, such as supplies or equipment, can allow nonprofits to stretch their budgets further, while volunteer efforts offer the manpower needed for events or projects. These contributions allow nonprofits to thrive and ensure that the community continues to receive the support it needs to grow stronger and more resilient.

Gil said this at a recent Radically Rural conference, speaking to businesses in Keene, New Hampshire. “You see we are inherently created to help one another, to be connected and thrive together. Separation is the illusion fed to us by society We say, NO MORE!”

In addition to these community benefits, businesses that support nonprofits often see substantial gains themselves. Consumers today are more likely to support brands that demonstrate a commitment to social responsibility. Studies show that customers feel more loyal to companies that actively contribute to their communities, making it easier to build trust and long-term relationships. These partnerships also provide businesses with positive visibility, strengthening their reputation and differentiating them from competitors. Companies that align their values with those of their communities send a powerful message that they care about more than just profit—they are invested in the people and places around them.

Growth By Giving Logo

Supporting nonprofits also boosts employee engagement. Employees feel more connected to their company when they see it making a meaningful impact. Volunteer opportunities or philanthropic initiatives can improve morale, foster teamwork, and enhance company culture. Workers are often proud to be part of an organization that reflects their own values, which can lead to higher job satisfaction, productivity, and retention. In this way, business-nonprofit partnerships not only enrich the external community but also strengthen the internal dynamics of a company.

In conclusion, when businesses support community nonprofits, the benefits flow both ways. Nonprofits receive the critical resources they need to serve local populations, while businesses enhance their reputations, foster customer loyalty, and engage employees in meaningful work. These partnerships demonstrate that when businesses invest in their communities, everyone wins—creating a virtuous cycle of social impact and business success.

This is the first in a series of “giving back” articles. For more information on Growth By Giving, including participating businesses and nonprofits, visit their website. Growth By Giving.