Toyota Kirloskar Motor Pvt. Ltd will almost double production of its newly launched .

Toyota Kirloskar Motor Pvt. Ltd will almost double production of its newly launched the Etios sedan to prevent prospective buyers from opting for other models as the waiting period now stretches to as much as eight months. {{more}}The Indian arm of Japan’s Toyota Motor Corp. will start a second production shift at its Bidadi plant in Karnataka to meet growing demand, deputy managing director Sandeep Singh said. “There is nothing much that we can do with the kind of demand the Etios has generated. It has taken us by surprise,” said Singh. “From April onwards, we will start second shift production at our Bidadi plant.” Launched in December last year, the Etios has a waiting period of six-eight months, according to the Bangalore-based firm. With the second shift starting April, the company hopes to reduce this to three-four months.”Currently we produce at least 2,500 units a month, but the demand is of around 7,000 units. It is quite difficult to bridge that gap in a quick time,” said Singh. Production will be raised to 4,500-5,000, he added. The Etios, priced at below ‘5 lakh in an aggressive bid to enter the mass market, received 3,077 bookings in two days after its launch. The company said it has bookings for about 18,000 Etios cars. The company’s second India plant, which is located in Bidadi, and cost ‘3,200 crore, has an annual capacity of 70,000 vehicles. Production began at Bidadi in December last year. “A long waiting period for the Etios may compel buyers to move to rival brands. It will have to act fast,” said Akshay Bhalla, managing director, Protiviti Consulting Pvt. Ltd. The car is pitched against other entry-level sedans such as Maruti Suzuki India Ltd’s Dzire and Mahindra and Mahindra Ltd’s Logan. “We have our plans in place, which will yield results in the coming years,” Singh said, without elaborating. “A lot of the focus will be on localization.”

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