Fox on the box: What happened to the U.S. World Cup TV war

It’s one of the biggest sporting events on the planet and in a growing market for new fans, football’s global governing body has cut a media rights deal for the 2026 World Cup over a decade ahead of the tournament.{{more}}

These agreements guarantee wide distribution for FIFA tournaments across the U.S. and Canada,” said FIFA Director of TV Niclas Ericson in a statement.

Football’s world governing body also refused to comment when asked if it had received sealed bids from rival broadcasters.

That raises the question as to whether Fox, which already had agreements in place for the 2018 and 2022 editions following a $425 million deal signed in 2011, won the latest contract without any competition.

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